Outbound for Dev Companies

Your engineers stay on delivery. We keep the pipeline full.

Lead generation for software development companies, offshore and local — LinkedIn, cold email, developer communities and Upwork, run as one motion by one team.

Referrals can't be scheduled. A pipeline you control can.

Most development companies grow on referrals, a network and a marketplace profile. All three work — and none of them can be turned up when a project ends and the team is suddenly free. That's the gap we fill: a channel that runs every week, whether or not your people have time for it.

We run it the way development is actually bought. Not a capability pitch to a list of "companies that might need software", but a short, researched set of accounts with a visible capacity gap, approached with something specific enough to earn a reply.

Four channels, run together

Each one reaches your buyer at a different moment. We run them as one sequence, not four disconnected campaigns.

01 · Channel

LinkedIn outreach

Connection and conversation with CTOs, VPs of Engineering and founders — opened with something real about their stack, roadmap or hiring, never a services pitch. Your profiles stay yours; we build the presence around them so the name is familiar before the message lands.

02 · Channel

Cold email

Human-written, sent to a short list filtered by stack, size and trigger. Warmed domains, authentication and sending limits handled, so the mail reaches the inbox. Sequences run for weeks — development cycles are too long for three emails and silence.

03 · Channel

Developer communities

Reddit, Slack and Discord groups where technical buyers ask for recommendations. We find the threads worth answering and draft genuinely useful replies for your team to post under their own name, disclosed. It builds the reputation that makes every other channel land — slowly, and only if it's real.

04 · Channel

Upwork & marketplaces

Profile and portfolio positioned around what you actually win, watching for briefs that match it, and proposals that answer the client's brief instead of pasting your capability list. Posted from your own account, with your approval on every submission.

What makes it work

01 · How

Targeted by stack

We filter accounts to the technology you've genuinely worked in. That's what turns a first line into an observation about their system rather than a claim about your team.

02 · How

Timed to a capacity gap

Engineering job postings, funding rounds, migrations, a new CTO, a public deadline. Development gets bought when a company runs out of people — we watch for the moment it happens.

03 · How

Risk-first messaging

Buyers can't verify code before they pay. The message leads with proof and a small first step — a discovery, an audit, a prototype — not with a rate card.

04 · How

One team owns it

Research, list, copy, sending infrastructure and follow-up sit with us. Nothing lands on your engineers, so the pipeline keeps running through your busiest delivery month.

Common questions

How is this different from generic B2B lead generation?+
Development work is bought on a capacity gap, not on a product need. We target the signals that show one — engineering job postings, funding rounds, platform migrations, a new technical leader — and we filter accounts by the stack you already know, so your first line reads as an observation rather than a capability pitch.
Do you work with offshore development companies?+
Yes, and the campaign is built around the objection that actually blocks offshore deals: visibility, not price. The messaging leads with how the client will see the work — overlap hours, demo cadence, a named person accountable — and we usually open with a small paid first step so the buyer can test how you operate before committing to a whole project.
Can you handle Upwork and marketplace work as well?+
Yes. We treat marketplaces as one channel among several: profile and portfolio positioning, watching for briefs that match what you genuinely do well, and writing proposals that answer the client's actual brief instead of pasting a capability list. Everything is posted from your own account with your approval — we don't operate accounts under another company's identity.
How soon do we see meetings?+
Setup takes two to three weeks — research, list, domains and messaging. Meaningful reply and meeting signal usually appears within the first month of sending. Development deals then take longer to close than SaaS, because scoping, procurement and reference checks sit between the meeting and the contract.
Request a custom outbound plan

Good engineers, empty pipeline?

Tell us what you build and who you build it for. We'll send a tailored plan — the target list, the capacity signals worth watching, and the channels we'd run first — no obligation.