B2B Outbound by Invental

Targeted Outbound for SaaS, IT Services & B2B Companies

Expand into new markets with research-driven outbound. We identify the right buyers, build qualified prospect lists, write human messaging and run outbound campaigns that create real business conversations.

Request outbound plan

Where Targeted Outbound Creates Value

01

Acquire Customers

Find qualified buyers in new markets and start conversations that turn into sales opportunities.

02

Raise Capital

Build targeted investor lists and reach the right funds with founder-first communication.

03

Build Partnerships

Connect with distributors, technology partners and strategic allies that accelerate growth.

04

Open Enterprise Accounts

Reach decision-makers inside large organisations through highly targeted outreach.

What we do

Industries

01 · Industry

SaaS

Software companies selling subscriptions to other businesses.

02 · Industry

IT Services

Agencies and providers selling implementation and managed services.

03 · Industry

Cybersecurity

Security vendors selling to security and IT leaders.

04 · Industry

AI

AI products and platforms selling into technical buyers.

05 · Industry

Consulting

Advisory firms selling expertise and measurable outcomes.

06 · Industry

Manufacturing

Industrial makers selling into procurement and operations.

07 · Industry

Healthcare

Health tech and services selling into regulated buyers.

08 · Industry

Logistics

Supply chain and freight tech selling to operators.

09 · Industry

Finance

Fintech and financial services selling to businesses.

10 · Industry

Developer Tools

Products selling to engineers and technical teams.

11 · Industry

Enterprise Software

Platforms selling into large, multi-stakeholder deals.

12 · Industry

Professional Services

Firms selling billable expertise and retainers.

Markets we help you enter

Active market · hover a point Coverage

What You'll Have in 5 Weeks

Week 1Artifact 01

Market Intelligence

You leave with a clear picture of where your next customers are.

What stays with you
  • Market landscape
  • Initial ICP
  • Expansion opportunities
  • Target regions
Week 2Artifact 02

Customer Insights

You'll understand how your buyers describe their own problems — drawn from 40–100 real conversations, not assumptions.

What stays with you
  • Pain-Point Dictionary
  • Customer Vocabulary
  • Buying Signals
  • Common Objections
  • Industry Language
  • Decision Triggers
Week 3Artifact 03

Qualified Pipeline

A verified list of companies and decision makers worth contacting.

What stays with you
  • Refined ICP
  • Prospect database
  • Verified decision makers
  • Priority segments
Week 4Artifact 04

Outbound Playbook

Messaging built around real customer conversations, not assumptions.

What stays with you
  • Messaging framework
  • Email sequences
  • LinkedIn messaging
  • Regional adaptations
Week 5Artifact 05

Live Customer Conversations

Conversations, replies and qualified meetings begin.

What stays with you
  • Qualified replies
  • Booked meetings
  • Active campaigns
  • Weekly reporting
OngoingArtifact 06

Continuous Growth

Every campaign improves as new conversations generate new insights.

What stays with you
  • Reply-quality review
  • Sharper messaging
  • Refined ICP
  • New buying signals

Why our campaigns perform

01 · Foundation

Research before outbound

Most campaigns fail because companies contact the wrong people. We start with market research, so the list is right before a single email is written.

02 · Data

Better lists

Quality beats quantity. We source verified contacts based on your ICP and real buying signals — a smaller list of the right people outperforms a big list of the wrong ones.

03 · Craft

Human outbound

We never rely on generic AI-generated sales pitches. Every campaign is written, reviewed and improved by experienced people who know how B2B buyers actually read.

04 · Discipline

Continuous optimisation

Every reply teaches us something. Every campaign evolves over time — targeting, messaging and channel mix improve week over week.

— Newsletter

B2B Outbound Insights

Practical outbound advice from real campaigns — cold email, LinkedIn, market expansion, lead gen. Subscribe and get our Cold Email Deliverability Checklist free.

No spam · Unsubscribe anytime

What outbound looks like when it works.

Short, honest write-ups of real engagements — the situation, what we ran across the five weeks, and the numbers. Every case follows the same workflow.

* Company name withheld under NDA

Field notes on outbound

Custom Outbound Plan · Free

Request a custom outbound plan.

Tell us about your business. We'll review your market and suggest the most effective outbound strategy — the ICP, the channels and the markets worth going after first.

A tailored strategy, not a sales pitch — built around your product and target market.
Market and ICP review so you know who to contact and where the demand is.
First recommendations by email — no obligation, no pressure to sign.

Tell us about your business

We'll review your request and send the first recommendations by email.

Common questions

How does B2B outbound work?+
We research your market, define your ideal customer profile, build a verified list of decision makers, write outreach for email and LinkedIn, launch and manage the campaigns, and optimise them weekly. You receive qualified replies and booked meetings — we handle everything in between.
Which countries do you support?+
We run campaigns into the United States, Canada, the UK, Germany, France, the Netherlands, Spain, Brazil, Mexico, Singapore, Australia and Japan — with local-language outreach where the market requires it. If your target market isn't listed, ask us; we regularly add regions.
Do you provide prospect lists?+
Yes. We build highly targeted prospect lists against your ICP, with verified business contacts and decision makers only. The list is built for your campaign — it isn't a generic database you rent.
Do you write the outreach?+
Yes. Every message is written by experienced people, in the buyer's language and context. We don't send generic AI-generated pitches — copy is reviewed and improved throughout the campaign.
Do you manage the campaigns?+
Fully. We handle data sourcing, deliverability setup, sending, follow-ups, reply handling, optimisation and reporting. You stay focused on the conversations that turn into deals.
How long before campaigns launch?+
The campaign is built within two to three weeks of kickoff — research, ICP, list building and deliverability setup. Sending starts once a warmed sending domain is ready: straight away when we have one available, otherwise after a new domain finishes warming. Three weeks is a rule rather than an estimate, and five where there's no deadline. That time isn't idle — it goes into targeting, buyer vocabulary and live calls with people in your market.
How much does it cost?+
Pricing depends on your target market, the number of segments and the scope of the campaign. Request a custom outbound plan and we'll scope it to your goals and send you a clear proposal.
Can you work with our existing sales team?+
Yes. We handle sourcing, outreach and meeting generation, and hand qualified conversations straight to your reps. We fit into your existing sales process rather than replacing it.
Contact · Start here

Outbound for companies that prefer thoughtful conversations over louder sales.

— Request a custom outbound plan

Tell us about your business and we'll review your market and suggest the most effective outbound strategy — no obligation.

Request outbound plan
We reply within one business day.

Thank you.

We'll review your request and send the first recommendations by email — within one business day.

Read the blog