Short answer: in the US, property managers mostly run on AppFolio (from $1.49/unit/mo, 50-unit minimum), Buildium (from $62/mo), Yardi Breeze ($1/unit, $100/mo minimum) or DoorLoop ($2.50/unit, $199/mo minimum). Large multifamily operators use Entrata or Rent Manager, both quote-only. In Europe, building-level platforms like Unitify (free to €3 per apartment) cover resident requests, billing and smart access, which the US leasing suites don't localize. Commercial office landlords use a different category entirely: tenant-experience platforms like HqO.
| Platform | Best for | Pricing (as listed, Oct 2026) | Region |
|---|---|---|---|
| AppFolio | US residential managers, 50+ units | Core $1.49 / Plus $3.20 / Max $5.00 per unit/mo; 50-unit min. on Core | US |
| Buildium | Small to mid US portfolios | Essential $62 / Growth $192 / Premium $400 per month | US |
| Yardi Breeze | Small to mid residential or commercial | Residential $1/unit, $100/mo min.; annual agreement | US |
| DoorLoop | Small landlords and growing managers | $2.50/unit ($1.50 over 100 units), $199/mo min. | US |
| Entrata | Large multifamily, student, affordable | Quote | US |
| Rent Manager | Mixed portfolios wanting configurability | Quote | US |
| Unitify | Residential buildings: requests, resident app, billing, smart building | Free / €1 / €3 per apartment/mo | EU and beyond |
| HqO | Commercial office tenant experience | Quote | Commercial only |
1 · AppFolio: the default for growing US managers
AppFolio combines accounting, leasing CRM, AI features and an API in one suite. Core is $1.49 per unit per month with a 50-unit minimum, and Plus ($3.20) and Max ($5.00) add minimum spend. The read/write API is on Max only.
2 · Buildium: the small-portfolio favourite
Buildium prices by plan rather than per unit: Essential $62, Growth $192 and Premium $400 a month. Above 5,000 units, or for associations, you call sales. Add-ons such as payments are charged per transaction.
3 · Yardi Breeze and DoorLoop: low entry points
- Yardi Breeze is the simplified Yardi: $1 per residential unit with a $100 monthly minimum, on an annual agreement.
- DoorLoop is $2.50 per unit ($1.50 above 100 units) with a $199 minimum, and up to 25% off when billed yearly.
Both suit managers who want a modern tool without enterprise onboarding.
4 · Entrata and Rent Manager: the enterprise end
- Entrata serves large multifamily, student and affordable-housing operators with operations and resident platforms. Pricing is quote-only, and its demo form starts at 1–150 units and runs to 2,500+.
- Rent Manager sells configurable Basic, Plus and Premium bundles, and now offers an MCP connector.
Expect a sales cycle with both.
5 · Unitify: the building, not the lease
The US suites are built around leases and rent rolls. European property managers and homeowners' associations often need something else: running the building day to day. Unitify is built for exactly that:
- a requests CRM for the management company, plus a technician app;
- a resident app;
- billing;
- an AI concierge and AI reports;
- smart-building integrations: access, intercoms and meters.
Pricing is per apartment per month: a genuinely free plan, Base at €1 (30-day trial) and Pro at €3 with the AI concierge, billing, API and smart-building features. It's built for residential buildings, not standalone office towers, malls or industrial parks that need full lease administration.
If your team's day is resident requests and building operations rather than leasing, compare Unitify before buying a US leasing suite.
6 · HqO: the commercial contrast
HqO is a tenant-experience CRM for office and commercial landlords. It's included here because it often shows up in "proptech" searches, but it's the wrong category for residential managers.
For PropTech vendors: how property managers actually buy
If you sell into this market, the table above is your competitive map. Three patterns we see in outbound to property managers:
- Portfolio size decides the shortlist. Under 50 units, managers are on Buildium or DoorLoop. Hundreds of units means AppFolio or Yardi. Thousands means Entrata or Rent Manager. Segment your list by units, not by company headcount.
- Integration beats replacement. Most managers won't rip out their system of record. Pitch the add-on that plugs into it.
- Regional gaps are real. The US suites barely cover Europe or LATAM, so local platforms win there.
That's how we build ICP and outreach for PropTech companies at Invental Partners. See also our vertical playbooks for legaltech and healthtech.